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The Back Office

Field notes on running a growing business: the calls, the customers, the things nobody tells you.

Caller ID: choose which number your customers see
Product Updates 18 August 2026

Caller ID: choose which number your customers see

Pause Clara: take the calls yourself when you want to
Product Updates 5 August 2026

Pause Clara: take the calls yourself when you want to

Clara Now Speaks Your Customers' Language
Product Updates 23 July 2026

Clara Now Speaks Your Customers' Language

Live Call Transfers: take the calls that matter, skip the ones that don't
Product Updates 22 July 2026

Live Call Transfers: take the calls that matter, skip the ones that don't

Your Competitors Can't Hire Your Clara
AI & Business 11 July 2026

Your Competitors Can't Hire Your Clara

After-Hours Call Answering for Plumbers: Capturing the 2am Emergency
Trade Guides 10 July 2026

After-Hours Call Answering for Plumbers: Capturing the 2am Emergency

AI Receptionist vs Live Answering Service: An Honest Comparison (2026)
AI & Business 10 July 2026

AI Receptionist vs Live Answering Service: An Honest Comparison (2026)

How to stop missing business calls: 7 fixes ranked by effort
Trade Guides 10 July 2026

How to stop missing business calls: 7 fixes ranked by effort

AI Receptionist vs Virtual Receptionist: What's the Difference?
AI & Business 29 June 2026

AI Receptionist vs Virtual Receptionist: What's the Difference?

Conversational IVR vs Traditional IVR: What's the Difference?
AI & Business 29 June 2026

Conversational IVR vs Traditional IVR: What's the Difference?

Clara Now Texts Your Callers Automatically
Product Updates 10 June 2026

Clara Now Texts Your Callers Automatically

What Is an IVR System and Is AI Replacing It?
AI & Business 23 May 2026

What Is an IVR System and Is AI Replacing It?

Skip Clara: choose which calls to answer yourself
Product Updates 10 May 2026

Skip Clara: choose which calls to answer yourself

The Tradesperson's Guide to Getting More Google Reviews (Without Being Weird About It)
Getting More Work 8 May 2026

The Tradesperson's Guide to Getting More Google Reviews (Without Being Weird About It)

The 5-Minute Rule: Why 78% of Trades Jobs Go to the First Person Who Responds
Getting More Work 8 May 2026

The 5-Minute Rule: Why 78% of Trades Jobs Go to the First Person Who Responds

Why Dog Groomers, Mobile Vets and Pet Sitters Are Drowning in Missed Bookings
Getting More Work 8 May 2026

Why Dog Groomers, Mobile Vets and Pet Sitters Are Drowning in Missed Bookings

What It's Actually Like Running a Trade Business as a Woman in 2025
Running Your Business 8 May 2026

What It's Actually Like Running a Trade Business as a Woman in 2025

Why Your Best Customers Keep Calling Back (And How to Make Sure They Do)
Running Your Business 8 May 2026

Why Your Best Customers Keep Calling Back (And How to Make Sure They Do)

How to invoice as a tradesperson and get paid in 7 days (free template)
Trade Guides 5 May 2026

How to invoice as a tradesperson and get paid in 7 days (free template)

What to put on a job sheet (with a free template for any trade)
Trade Guides 5 May 2026

What to put on a job sheet (with a free template for any trade)

What is an EICR  -  and how much does one cost in 2026?
Trade Guides 5 May 2026

What is an EICR - and how much does one cost in 2026?

50 Professional Voicemail Greeting Examples for UK Businesses (2026)
Trade Guides 2 May 2026

50 Professional Voicemail Greeting Examples for UK Businesses (2026)

Best AI Call Answering Services for UK Tradespeople (2026)
AI & Business 25 April 2026

Best AI Call Answering Services for UK Tradespeople (2026)

All calls, answered: the new way Clara works
Product Updates 25 April 2026

All calls, answered: the new way Clara works

How Carpenters and Joiners Stop Missing Jobs While They're on the Tools
AI & Business 24 April 2026

How Carpenters and Joiners Stop Missing Jobs While They're on the Tools

Why Taxi and Private Hire Operators Are Switching to AI Receptionists
AI & Business 24 April 2026

Why Taxi and Private Hire Operators Are Switching to AI Receptionists

The calls you miss at 6pm are worth more than the ones at 10am
AI & Business 23 April 2026

The calls you miss at 6pm are worth more than the ones at 10am

How mobile mechanics are winning jobs from the driveway
Trade Guides 22 April 2026

How mobile mechanics are winning jobs from the driveway

Why heating engineers lose more leads in April than December
Trade Guides 21 April 2026

Why heating engineers lose more leads in April than December

How roofers handle inquiries when they're on a job
Trade Guides 13 April 2026

How roofers handle inquiries when they're on a job

"I don't want to talk to an AI"
AI & Business 12 April 2026

"I don't want to talk to an AI"

Why electricians lose leads they never knew they had
Trade Guides 11 April 2026

Why electricians lose leads they never knew they had

Can't Siri already do this?
AI & Business 9 April 2026

Can't Siri already do this?

Taking on more cleaning clients without the chaos
Trade Guides 9 April 2026

Taking on more cleaning clients without the chaos

Why phone tag is killing dog grooming businesses
Trade Guides 7 April 2026

Why phone tag is killing dog grooming businesses

No, it's not 'press 1 for sales'
AI & Business 6 April 2026

No, it's not 'press 1 for sales'

How estate agents are judged before the first viewing
Trade Guides 4 April 2026

How estate agents are judged before the first viewing

Keeping your gardening business ticking over in the off-season
Trade Guides 2 April 2026

Keeping your gardening business ticking over in the off-season

Why the phone is the hardest part of running a removals company
Trade Guides 29 March 2026

Why the phone is the hardest part of running a removals company

What it actually costs to answer your own phone
Running Your Business 27 March 2026

What it actually costs to answer your own phone

Why your busiest days are bad for future business
Running Your Business 23 March 2026

Why your busiest days are bad for future business

What customers think when nobody picks up
Running Your Business 20 March 2026

What customers think when nobody picks up

The callback you keep meaning to make
Running Your Business 15 March 2026

The callback you keep meaning to make

What missed calls actually cost tradespeople (the numbers most never add up)
Trade Guides 14 March 2026

What missed calls actually cost tradespeople (the numbers most never add up)

On being busy versus building something
Running Your Business 11 March 2026

On being busy versus building something

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