AI Receptionist for Gyms & Fitness · 24/7 Phone Answering

Gyms run on a fast pre-sale window. The prospect who calls today is comparing two or three local options. They've checked the website, they've seen the photos, and they're calling to ask hours, prices, and to see the floor. If you don't pick up, because you're spotting a deadlift or running a class, they call the next gym and book the tour there instead. The gym that wins is the gym that answered.

Lead-response speed makes the difference even more than price. Research from Harvard Business Review found businesses contacting a new lead within five minutes are 100 times more likely to make contact than those waiting thirty. For an independent gym where a single new member is worth thousands in annual dues, the gym that picks up, or whose virtual receptionist does, wins the relationship.

Industry research from Invoca puts the small-business missed-call rate around 25%. For independent gyms where the coaches are also the front desk, the real rate runs higher. The hidden cost isn't one missed sale, it's the lifetime value of a member who would have stayed for years. Every missed first call is potentially that whole arc walking down the road to the gym that picked up.

New membership inquiries

Personal training packages

Class bookings

Tour requests

Trial passes

Member referrals

Cancellation/freeze questions

Corporate memberships

When customers call, Clara can...

Ask what they're looking for, membership, classes, or PT
Note their fitness goal
Capture preferred schedule windows
Get their location to confirm service area
Save their name and number for callback

Hi there, you've reached Forge Gym. I'm the virtual assistant, how can I help you today?

Hi, I'm looking for a new gym near work and a friend of mine works out at Forge. Can I come by for a tour?

Glad to hear. Yes, we offer tours. A few quick questions so we can set you up. Are you mainly looking for open-gym access, classes, or one-on-one personal training?

Mostly open gym. I like to lift on my own, but I'd be open to a class or two.

Got it. Are you working on a specific goal, strength, conditioning, weight loss, all-around fitness?

Mostly strength. I've been lifting for about three years.

Perfect. What times of day usually work for you to come in, early morning, lunchtime, evening?

Either early morning before work or right after, around 6pm.

Understood. Can I take your name and the best number to reach you?

Jordan Park. 415-555-0188.

Thanks Jordan. And what ZIP are you coming from?

94110.

Perfect, well in our area. Mike's coaching a client right now, I'll send him all this and he'll call you back this afternoon to set up the tour. Anything else?

No, that's it. Thanks.

You're welcome, Jordan. Mike will be in touch shortly. Have a good one.

Simple pricing, 7 days free

Clara knows your services, your area, and your customers. Always learning, always improving.

2 months free with Yearly 2 months free

Unlimited calls answered

Clara

The essentials to answer every call, day and night.

£33

.25

£39.99 /month

7 days free, cancel anytime Billed £399/year, cancel anytime

Single user only

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AI receptionist

24/7 AI receptionist

Business-trained AI

Custom greetings & questions

Unlimited outbound calling

Phone numbers

Use your existing number

Or a Clara number as your second business line

Unlimited calls answered

Clara Pro

Popular

The full Clara experience, with automation built in.

£58

.25

£69.99 /month

7 days free, cancel anytime Billed £699/year, cancel anytime

Supports teams

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Everything in Clara, plus:

AI receptionist

Your caller ID on outgoing calls

Automation

Automated text follow-ups

Personal contact exclusion

Live call transfers

Support

Priority customer support

Unlimited calls answered

Teams

One business, multiple people, total coverage.

£149

.99

/month

Available soon

Supports teams

Coming Soon

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Everything in Clara Pro, plus:

Booking

Takes bookings during the call

Appointments synced to your calendar

Collaboration

Multiple users on one account

Shared phone numbers

Call routing to the right person

Notifications

Call summaries sent to email

See all plans

Frequently Asked Questions

Can Clara handle membership inquiries?

Yes. Clara captures the prospect's goals, schedule preferences, and contact info, and texts you a written summary so you can call back to set up a tour.

Will Clara know what to ask?

Clara is configured for the right intake: type of membership (open gym, classes, PT), fitness goal, schedule, location. You can customize the questions any time.

Can Clara handle PT package questions?

Yes. Clara captures the prospect's goal, current fitness level, and budget range if shared, and routes the lead so you can call back with options.

What about cancellations or freezes?

Clara takes the request with reason and dates and flags it so the front desk can handle it without it becoming a frustration for the member.

Does Clara work after hours?

Yes, 24/7. Evening and weekend inquiries, common in fitness, are captured and waiting in your inbox first thing.

Will callers know they're speaking to AI?

Clara introduces herself as the virtual assistant and sounds natural, most prospects continue without thinking about it.

Can Clara give pricing over the phone?

You decide. Clara can share monthly rates, class-pack prices, or PT-package prices, or let callers know pricing is discussed on the tour. You're in control.

Do I need a new phone number?

No, and you have two options. Forward calls from your existing gym number and Clara answers when you can't pick up, or use your Clara number as a dedicated second business line and give that out instead. Either way, Clara answers.

Comparing your options? See the best AI phone answering services for UK tradespeople

Last reviewed May 2026

Coaching a client. Phone ringing. New member gone.

When customers call, Clara can...

Simple pricing, 7 days free

Clara

Clara Pro

Teams

Frequently Asked Questions

Get the app to stay on top of every call

Try Calling Clara

Coaching a client. Phone ringing. New member gone.

When customers call, Clara can...

Simple pricing, 7 days free

Clara

Clara Pro

Teams

Frequently Asked Questions

Get the app to stay on top of every call