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+1 855 77 CLARA

Clara for Roofers

You're on a roof. It's raining. Your phone rings.

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Explore how Clara can help your roofers business succeed

Roofers
Does this sound familiar?

When you're three storeys up, you can't answer the phone. Roofing calls are often urgent. Storm damage, leaks, missing tiles. When someone calls and nobody picks up, they move on to the next roofer. Clara makes sure every call is answered, every detail is captured, and every lead reaches you — even when you're on the roof.

A roofer's phone problem is obvious: you can't take a call from a roof. The work requires both hands, concentration, and often a location with poor signal. Enquiries come in while you're 20 feet up, and by the time you're down for a break and can check your phone, the caller has already spoken to someone else.

The mix of work makes this particularly costly. Emergency calls — a leak after overnight rain, slipped tiles after a storm — are the highest-urgency enquiries in any trade. The homeowner with water coming through their ceiling is going to call until someone picks up. Missing that call doesn't just cost the emergency job; it costs the follow-on work that often comes after: the re-felt, the pointing, the lead flashing replacement. Emergency jobs are frequently the start of a longer relationship.

Planned work enquiries are more patient, but not by much. Someone getting quotes for a re-roof is typically calling three or four roofers. Research from MIT and Harvard Business Review found that the business responding within five minutes of a new enquiry is 100 times more likely to make contact than one responding thirty minutes later. Most roofers call back at the end of the day. That window has usually closed.

Emergency storm damage

Leaking roofs

Missing or slipped tiles

Flat roof repairs

Full re-roofs

Insurance enquiries

Roof inspections

Out-of-hours enquiries

When customers call, Clara can...

  1. Ask what's happened — leak, storm damage, missing tiles
  2. Clarify whether it's urgent or routine
  3. Capture the postcode and confirm your service area
  4. Log insurance-related enquiries
  5. Gather key details so you can call back prepared
Hi there, you've reached Apex Roofing. I'm the virtual assistant, how can I help you today?
Hi — we had really strong winds last night and I think some tiles have come loose. I can see a couple from the garden that look like they've slipped.
I'm sorry to hear that. Have you noticed any water coming in, or just the loose tiles so far?
No water yet, just the tiles. But I'm a bit worried about the next time it rains.
That's understandable. I'll flag this as one to look at soon. Can I take your name?
Karen Mitchell.
Thanks Karen. And the best number to reach you?
07700 900 765.
Got it. What's the postcode? I'll check you're in Lee's area.
EX4 6PL.
That's within the area. One more thing — do you know roughly how old the roof is, or when it was last worked on?
Um, not really? The house is 1930s I think. I don't think anyone's touched the roof since we moved in five years ago.
No problem, that's helpful context. Lee's on a roof himself at the moment but I'll pass everything across. He'll call you back this afternoon. Is there anything else?
No that's great, thank you.
You're welcome, Karen. Lee will be in touch shortly. Have a good day!

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Solo

Recommended
$49.99
/month 7-day free trial

One person. Every call covered

Download on the App Store Get it on Google Play
Answers calls 24/7
20+ natural-sounding voices
Call summaries, transcripts, and recordings
Spam filtering and urgent flags
Make and receive calls, all in one place
Call forwarding, keep your number
Live chat support

Teams

Contact us

One business, multiple people, total coverage.

Everything in Solo, then:

Multiple users on one account
Shared phone numbers
Call routing to the right person
Web dashboard
Call summaries sent to email
Priority support

Frequently Asked Questions

Can Clara handle emergency roofing calls?

Yes. Clara can identify urgent calls — like storm damage, leaks, or missing tiles — and flag them as high priority so you can respond immediately, even if you're on another job.

Will Clara know what questions to ask about roofing jobs?

Clara is configured to ask the right questions for your trade: what the issue is, where the property is, whether it's an emergency, and how to reach them back. You can customise these at any time.

Can Clara confirm whether a job is in my area?

Yes. Clara captures the postcode and confirms whether you cover that area before passing the details to you.

What if a customer calls about an existing job?

Clara will take a message with the details and let you know so you can follow up when you're free. She'll let the caller know you'll be in touch shortly.

Does Clara work after hours?

Absolutely. Clara answers calls 24/7. For after-hours calls, she can let callers know your business hours and still capture their details so nothing is lost.

Will callers know they're speaking to an AI?

Clara sounds natural and conversational — most callers won't realise. You can choose whether Clara introduces herself as an assistant or simply answers on your behalf. It's up to you.

Can Clara give out my pricing?

You can set up Clara to share your standard rates, or simply let callers know you'll provide a quote once you've reviewed the job details. You're in control of what she says.

Do I need a new phone number?

No. Clara works with your existing business number. Just set up call forwarding and Clara starts answering when you can't pick up.

What if someone calls about something Clara can't handle?

Clara will take a message and flag it for you. She won't try to bluff her way through something she's not set up for — she'll just make sure you get the details and you can call back.

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