Last Updated on June 28, 2026
These Terms of Use ("Terms", "Terms of Use") govern your use of the Clara mobile application and related services (the "Service") operated by 44pixels Limited ("us", "we", or "our"), a company registered in the United Kingdom with its registered address at 99 Milton Keynes Business Centre, Foxhunter Drive, Linford Wood, Milton Keynes, MK14 6GD, United Kingdom.
Your access to and use of the Service is conditioned upon your acceptance of and compliance with these Terms. These Terms apply to all visitors, users, and others who wish to access or use the Service. By accessing or using the Service, you agree to be bound by these Terms. If you disagree with any part of the Terms, then you do not have permission to access or use the Service.
Clara enables you to configure and operate an AI-powered call answering agent for your business. The Service may allow you to:
You acknowledge and agree that:
Authority and Accuracy: You are solely responsible for (i) ensuring you have the authority to use and forward calls from any phone number or telephony system you connect to the Service, and (ii) ensuring all information you provide to train or configure the agent ("Business Information") is accurate, lawful, non-misleading, and kept up to date.
Your Relationship with Callers: You are the party responsible for your relationship with your customers and callers. Clara is a tool you use to communicate with them. You are responsible for determining whether the Service is suitable for your business, your sector, and your compliance obligations.
High-Risk and Special Categories: You must not rely on Clara for emergencies or time-critical public safety situations. You must not use Clara as a substitute for professional advice (including legal, medical, financial, or regulated advice) unless you have implemented appropriate human review and safeguards.
No Emergency Use; No Guaranteed Pickup: The Service is not an emergency service. We do not guarantee that calls will be answered, routed, recorded, transcribed, or summarised, nor do we guarantee response times or availability. You are responsible for maintaining alternative processes for urgent or critical situations.
The Service may process call audio and related metadata, and may record and/or transcribe calls to provide the Service, generate summaries, improve quality, and for safety and abuse prevention.
You are solely responsible for:
The Service may allow you to place return or outbound calls to callers and to present a chosen number, such as your own business number, as the Caller ID (Calling Line Identification, or "CLI") instead of an underlying network or platform number.
You are solely responsible for:
You acknowledge that Caller ID presentation depends on third-party telephony networks and carriers, and we do not guarantee that a chosen number will be displayed, delivered, or free from blocking or spam labelling. We are not liable for any claims, losses, or penalties arising from the number you configure, your display of Caller ID, or any outbound calls you place using the Service.
No Guarantee of Accuracy: The Service uses AI-based technology. Responses, transcriptions, summaries, and action items may be inaccurate, incomplete, misleading, or inappropriate for your specific context.
Verification Required: You are responsible for reviewing and verifying outputs before relying on them, acting on them, or using them to communicate with customers.
No Professional Advice: Outputs are provided for informational and workflow support purposes only and do not constitute professional advice of any kind.
You acknowledge that the agent may communicate with callers on your behalf based on your Business Information and configuration. You are responsible for:
No Authority to Bind: Unless you explicitly configure otherwise, the agent is not authorised to enter into contracts, provide binding quotes, accept refunds, make guarantees, or modify your terms with callers.
We are not responsible for missed opportunities, bookings, commitments, refunds, pricing errors, availability issues, contractual arrangements, or representations made to callers arising from your configuration or use of the Service.
You represent and warrant that:
Sensitive Data: You must not intentionally provide or configure the Service to collect highly sensitive data (for example payment card details, government IDs, passwords, or medical information) unless you have obtained all required consents and implemented appropriate safeguards.
For Customer Data processed on your behalf, we act as a data processor and you act as the data controller under applicable data protection law.
We may act as an independent controller for limited purposes such as security, fraud prevention, service improvement using de-identified data, and compliance with legal obligations.
Processing is governed by our Privacy Policy and, where required, a Data Processing Addendum (DPA).
We may retain Customer Data and Business Information for as long as reasonably necessary to provide and improve the Service, comply with legal obligations, resolve disputes, and enforce these Terms. You may request deletion of your account and associated data by contacting us. Some data may be retained where required by law or for legitimate business purposes (for example security, fraud prevention, and audit logging).
Purchases, subscriptions, renewals, trials, and refunds are handled via the relevant mobile application store and are subject to that store's terms and policies. We cannot grant refunds directly for purchases made through a mobile application store.
Where you purchase directly from us rather than through an application store, refunds are governed by our Refund Policy.
We may apply reasonable fair usage limits (for example call minutes, concurrent calls, transcription volume, storage, or rate limits) to protect service quality and prevent abuse.
We do not currently enforce fixed numeric caps. However, we reserve the right to introduce or adjust limits by plan over time. Where changes materially affect normal usage, we will provide reasonable advance notice.
We may restrict or suspend usage that is excessive, abnormal, or harmful to our infrastructure or other users.
You must not attempt to bypass limits, overload the Service, resell the Service without permission, or use the Service in a manner that degrades performance.
You agree not to:
We may suspend or restrict access immediately, with or without notice, where we reasonably believe:
We may restore access at our discretion once the issue is resolved.
Clara is built solely for legitimate business call handling. You must not use, configure, or permit anyone else to use the Service for any unlawful, harmful, or abusive purpose. This includes, without limitation, sexual or adult services (such as "sex lines" or sexually explicit conversations), scams or fraud, harassment, hate, or threats, and the creation, request, or exchange of illegal, obscene, or otherwise objectionable content.
Zero Tolerance: We do not permit this use under any circumstances. Where we reasonably believe the Service is being misused, we may suspend, restrict, terminate, or permanently ban your access at any time, immediately and at our sole discretion, without prior notice and without refund. We may also suspend or ban any other accounts we reasonably believe are associated with, linked to, or controlled by the offending account, and may report unlawful activity to law enforcement or other relevant authorities.
No Accountability for Misuse: The Service is a tool that you configure and control. 44pixels Limited is not responsible or liable for, and expressly disclaims any accountability for, any content, conversations, or activities you create, configure, enable, or engage in through the Service in breach of these Terms. You are solely responsible for such use, and you agree to indemnify and hold us harmless against any claims, losses, or liabilities arising from it.
The Service relies on third-party services (including telephony providers, cloud infrastructure, and AI providers). We are not a telecommunications provider and are not responsible for carrier outages, call delivery failures, call blocking, spam labeling, number reputation issues, or failures caused by third-party networks or services. Your use of such services may be subject to their own terms and policies.
The Service and its original content are owned by 44pixels Limited. You are granted a limited, non-exclusive, non-transferable licence to use the Service for your internal business purposes, subject to these Terms.
You retain your rights in your Business Information and Customer Data.
You grant 44pixels a non-exclusive, worldwide, royalty-free licence to host, store, process, and use Business Information and Customer Data solely to operate, maintain, secure, support, and improve the Service. Where permitted by law, we may use de-identified and/or aggregated data to improve reliability, safety, and performance.
Your use of the Service is subject to our Privacy Policy.
We may modify, update, suspend, or discontinue any part of the Service at any time, including features, integrations, AI models, or functionalities.
We are not liable for modification or discontinuation of features. Continued use of the Service after changes constitutes acceptance of the updated Service.
The Service is provided "AS IS" and "AS AVAILABLE" without warranties of any kind. We do not warrant uninterrupted operation or accuracy of AI outputs.
We do not guarantee availability or data preservation. We are not responsible for data loss except where required by applicable law.
To the maximum extent permitted by law:
Liability Cap: Our total aggregate liability arising out of or relating to the Service is limited to the amounts you paid to us in the twelve (12) months preceding the event giving rise to the claim.
Nothing in these Terms excludes or limits liability for death or personal injury caused by negligence, fraud, or any liability that cannot be excluded under applicable law.
You agree to indemnify and hold harmless 44pixels Limited from claims arising from your use of the Service, your data, or your legal non-compliance.
We may suspend or terminate access if required by law, for security reasons, or for violations of these Terms. Obligations that should survive termination will do so.
These Terms are governed by the laws of England and Wales. Courts of England and Wales have exclusive jurisdiction.
We may update these Terms at any time. Continued use constitutes acceptance.
These Terms and our Privacy Policy constitute the entire agreement.
Invalid provisions will be modified to the minimum extent necessary; remaining provisions remain in effect.
Questions may be sent to clara-support@44pixels.ai.